Radio Advertising

These days few of us have the luxury of doing just one thing at a time. Radio speaks to your audience while they are on the move.

There’s a reason radio advertising is known as ‘theatre of the mind’. A well targeted, cleverly produced ad can transport the listener to a situation that’s completely removed from their current reality. It will capture their attention, entertain or enlighten and inspire them to act.

Radio works best when you know who you want to reach and you use the right stations, at the right times, with the right message to reach your target audience. It’s especially effective when linked to your online activity and can create measureable results beyond sales figures.

Mad Ideas will provide independent advice on the best stations and times to reach your audience and write you an effective advert with a clear call to action that integrates with your other marketing activity. Click here to enquire about radio advertising.